Google Keywords Planner vs. Ubersuggest

As a digital marketing agency, we do a lot of keyword research and look for enormous data on the web. In this competitive market, everybody wants to provide the best content and target the best possible keywords for ranking in the SERP.

If you are an entrepreneur looking to rank your website or your client’s site for some excellent keywords, various keyword research tools for SEO are available in the market to help you reach the business goal. Some of the most common keyword research tools used globally are Ubersuggest, Google Keyword Planner, Ahfers & Semrush. However, when all of them are claiming to be the best tool for keyword research, often people ask,

So if you are having the same confusion, and searching for the best keyword research tools for free, then this article is for you. Read on to find out the best tools for keyword research, and learn the ways to use them. There are various blogs on Ubersuggest vs Ahrefs and Ubersuggest vs Semrush available. So, here we chose Google keyword planner and compared it with Ubersuggest as Google keyword planner is free to use and Ubersuggest offers a part of its version for free.

At digiAdda, we regularly use various tools for keyword research to create the best content for our clients. If you are looking for assistance in boosting your SERP rankings, we have got you covered. Connect with us and get assistance in finding the best keywords for your business.


Firstly, do not confuse UBER APP with UBERSUGGEST. While the uber app provides you with information about cars for private trips, Ubersuggest is a keyword research tool used to improve content marketing strategies.  It is a keyword research tool developed by content guru Neil Patel.


Now the next question that often comes to a beginners mind is, “what does Ubersuggest do?” Well, the Ubersuggest website is a freemium SEO tool that specializes in producing new keyword ideas. The application is designed to help digital marketers find keyword suggestions for their content. It is a tool that helps you visualize different keywords and find out new content writing ideas. The tool also includes information about Google trends for keywords which gives us an idea about the competitiveness of a keyword. This freemium tool is rated as one of the most accessible keyword research tools with good UI experience & without much of the limitations usually present in the free versions from its competitors.

Visit UBERSUGGEST and type a word. Before you click on search, do not forget to set the language and region as per your target demography. This selection is critical. If done incorrectly, results may vary widely. Once the parameters are updated, click on SEARCH. Soon it will show up a list of keywords you can introduce to your content to make them SEO friendly. With it, the search volume, SEO difficulty, paid difficulty and more data of each keyword will show up that you can use to find the suitable keywords for your content. Along with this, Ubersuggest also provides competitor analysis data for the keywords that can help you track your competitors and find new content ideas.

Now, the best part about the tool is that ‘sign up’ is not mandatory. You can use the free version of the tool without sharing your card details. This can help you choose the best keyword research tool amongst the tools for keyword research available in the market for free.

Google Keyword Planner

Google Keywords Planner
Google Keywords Planner

To start using the Google keyword planner tool, you need to sign up for a Google Adwords account.  Now, the most common question that comes up is, “is google keyword planner a free tool?”

The answer is YES. The Google keyword planner tool is free to use and open to all. You do not have to spend any money to use the services from Google. All you need is an Adwords account to start. The tool is designed in a way that helps you research your search network campaigns easily and efficiently.

Now, let’s learn to use the Google keywords planner tool. The process is straightforward. Once you have logged in to your Google AdWords keyword planner tool account, click on the tools planner and then click on keyword planner. Once you click on it, the option for finding new keywords will flash up. You will have to enter a phrase or domain based on which a list of keyword ideas will show up along with the search volumes. If you want to gather keyword ideas it is best to stick to the ‘finding new keywords’ function. It displays detailed statistical data in a table that can help you select keywords or campaigns.

Many people and companies are confused as to which tool is better or which tool should be used to increase their reach and take an edge over their competitors. After little research, you can select any of the tools which best suits you. However, if you ask our team, we highly recommend using both Ubersuggest and Google keyword planner, as they provide different sets of information to help you with your keyword research. Keyword research is one of the most crucial components if you are trying to establish your brand through content marketing or similar marketing strategies

So, as both the tools are free to use, try using both the tools to get more ideas and create better content. In addition, if you are looking for more variety, keyword planner fails to provide some of the data which Ubersuggest can provide to you for free. To get the best results of the highly competitive markets, most companies nowadays use more than one keyword research tool for SEO. Having an additional research tool would always be a plus and it may also help you stay ahead of our competitors.

Speak to our team of digital marketers at digiAdda for more valuable insights on SEO, SEM, Keyword Research, and Online Reputation Management & More.


8 Responses

  1. keyword planner is the fundamental thing in SEO hence, you clarified my knowledge.

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